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February 01.2025

2 Minutes Read

Detroit Pistons and Comerica Bank Launch Initiative to Empower Local Entrepreneurs with SHOP313

Detroit Pistons Join Forces with Comerica Bank to Empower Local Entrepreneurs

The Detroit Pistons, in collaboration with Comerica Bank, have unveiled the exciting SHOP313 Pop-Up Shops initiative, aimed at bolstering Metro Detroit’s small business ecosystem. Kicking off on January 31, 2025, this program showcases 28 Michigan-based businesses over the course of the 2024-25 NBA season.

Highlighting Small Businesses at Every Game

As part of an ongoing commitment to support local entrepreneurs, seven small businesses will be spotlighted during each designated Pistons game, drawing thousands of potential customers. Six companies will have the chance to connect directly with fans in a designated area within Little Caesars Arena, while one business will enjoy suite access for exclusive networking opportunities. This exposure promises to create significant brand awareness and customer engagement for the participating enterprises.

Digital Marketing Boost for Emerging Businesses

Alongside the physical presence at games, participating businesses will receive valuable support through digital marketing. The Pistons’ robust online presence ensures that each featured business gains visibility, not only through in-arena advertisements but also through extensive promotions on social media platforms and the team’s website.

A Look at the Launching Businesses

Among the first wave of businesses to be featured are: Dynamic Roofing from Carleton, renowned for their expertise in asphalt roofing; Happy Deals LLC, a family-owned home goods store from Detroit; and SkinbarVII, a high-end facial spa dedicated to luxurious skincare. Each business brings unique services and products to the community, reflecting the vibrant diversity that makes Metro Detroit thrive.

Long-term Commitment to Community Growth

Meghan Storey, Comerica Bank’s Senior VP, emphasized the firm’s dedication to helping local businesses thrive. The partnership with the Pistons represents an innovative approach to increasing these businesses' visibility and overall viability within their communities, ultimately contributing to the economic growth of the region.

In an era where small businesses face unprecedented challenges, initiatives like SHOP313 pave the way for resilience and success, showcasing the power of community collaboration.

Industry Insights

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12.13.2025

As Gas Prices Dip, How Can Small Businesses Benefit This Holiday Season?

Update Gas Prices Decline Amid Holiday Travel Surge As the holiday season approaches, drivers are experiencing a much welcomed decline in gas prices, with the national average dropping to $2.94 per gallon—its lowest level in four years. This 5-cent decrease from just last week offers a potential boost for small businesses that rely heavily on transportation. The timing of this dip couldn't be better, coinciding with what is expected to be one of the busiest travel periods of the year, as millions prepare to hit the roads for holiday gatherings and shopping. Impact on Consumer Spending and Business Operations The reduction in fuel prices often leads to increased disposable income for consumers, which can drive up spending in local businesses. With fewer dollars spent on gas, customers might be more inclined to shop at local stores or dine at nearby restaurants, thus enhancing small businesses' potential earnings during the holiday season. AAA spokesperson noted, “As more Americans embark on holiday travel, they’ll pay less this season, creating an opportunity for small businesses to capitalize on consumer spending.” Monitoring Fluctuations in the Oil Market While the current trend appears positive, it’s essential for small business owners to keep an eye on the oil market’s volatility. Recent reports from the Energy Information Administration highlighted an increase in gasoline demand, which has risen from 8.32 million barrels per day to 8.45 million barrels. Concurrently, gasoline production has declined to an average of 9.6 million barrels/day. This seesaw of supply and demand implies that while prices are low now, the landscape may shift quickly. Business owners must prepare for possible price hikes in the future. Regional Price Disparities and Business Strategies The disparity in gas prices across different states is noteworthy. Gas remains most costly in Hawaii, where drivers are paying around $4.44 per gallon, while those in Oklahoma and Texas enjoy prices as low as $2.36 and $2.51, respectively. Local businesses should be aware of these pricing dynamics to assess their operational costs accurately. Higher local gas prices can directly impact pricing strategies, as businesses must pass some cost onto consumers to maintain profitability. The Opportunity for Sustainable Transportation Solutions In light of fluctuating fuel prices, now might be an ideal moment for businesses that rely on transportation to explore alternative solutions. For example, investing in electric vehicles (EVs) could not only offset fuel expenses—as the national average for EV charging sits at about 38 cents per kilowatt-hour—but also enhance a business's environmental credentials in an increasingly eco-conscious market. Companies that adapt to these changes can establish themselves as leaders in sustainability while reducing long-term operational costs. Preparing for the Future While current low gas prices present an opportunity for increased consumer engagement leading up to the holidays, they should remain vigilant about future market dynamics. Fluctuations in crude oil prices, with West Texas Intermediate recently closing at $58.46 per barrel and U.S. inventories reported as 4% below historical averages, could signal that these favorable conditions may not last. Proactive strategic planning could position businesses to better navigate these market uncertainties, ensuring that they remain competitive regardless of gas price changes. As the landscape of oil prices evolves, staying informed and adaptable can position small businesses for success during the critical holiday shopping season and beyond.

12.12.2025

Discover How to Design Customer Surveys for Maximum Insights

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12.11.2025

Unlocking Software Success: How to Measure Impact for Small Businesses

Update Evaluating Software Implementation Success: A Crucial Step for Small Businesses Successful software implementation is not just about choosing the right tool; it’s also about measuring whether the tool is actually solving the problems it was meant to address. As highlighted in discussions surrounding small business software, after investing in new systems, businesses must reflect on their experiences with the software to gauge success accurately. Identifying Key Performance Indicators To determine if a software implementation has been successful, small businesses need to hone in on specific Key Performance Indicators (KPIs) related to their operations. This means establishing metrics that align with business goals right from the outset. For instance, if a restaurant has implemented a new point-of-sale system, it could track how wait times have improved or whether order accuracy has increased post-implementation. By focusing on granular metrics, businesses can pinpoint areas of success and identify further opportunities for improvement. Soliciting Team Feedback Another critical factor in assessing software success is gathering feedback from the end-users—your team members. Their insights can reveal whether the software has made their roles easier or more complicated. This can be accomplished through anonymous surveys that allow employees to provide candid feedback about their experiences. Conducting regular check-ins can also provide valuable insights into how the software is being utilized across different departments and whether it’s meeting their needs effectively. With a pulse on employee sentiment, businesses can better navigate any implementation issues, making necessary adjustments based on real experience. Learning from Challenges No implementation is without hiccups, and recognizing where the software falls short is just as important as celebrating successes. Businesses must critically analyze any speed bumps encountered during the rollout. Did the team receive adequate training? Were certain features underutilized due to lack of engagement? By systematically addressing these challenges, small businesses can not only improve their current software applications but also enhance future implementations. This insight is essential for continuous improvement and operational excellence. Creating a Culture of Continuous Improvement Ultimately, the goal of evaluating software implementation goes beyond simply checking boxes; it’s about fostering a culture of continuous improvement. Small businesses can use their evaluation process to establish a feedback loop that informs future software purchases and operational strategies. By committing to reflection and adjustment, businesses can better align their tools with their objectives and ensure they’re fully leveraging their investments. Conclusion: Take Action to Assess Success Understanding the effectiveness of software in your business isn’t merely an endpoint—it should be an ongoing dialogue. Regularly revisiting your KPIs, seeking team input, and learning from how the software is performing will allow your small business to adapt and thrive. Celebrate your software wins, address the challenges, and ensure your team feels empowered in this evolving landscape.

Detroit Pistons and Comerica Bank Launch Initiative to Empower Local Entrepreneurs with SHOP313

Detroit Pistons Join Forces with Comerica Bank to Empower Local Entrepreneurs

Highlighting Small Businesses at Every Game

Digital Marketing Boost for Emerging Businesses

A Look at the Launching Businesses

Long-term Commitment to Community Growth

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