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 Kozi Checks & Balances TaxTactics News 
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April 19.2025
2 Minutes Read

Discord's Mobile Video Quests: A Game-Changer for Advertisers Everywhere

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Discord's Bold Leap Into Mobile Advertising

Discord, the beloved communication platform for gamers, is making waves with its latest move: the expansion of its Video Quests advertising format to mobile devices. Slated to launch in June 2025, this groundbreaking initiative marks Discord’s first serious entry into mobile advertising, an arena that has become increasingly important as more users shift to handheld devices for gaming and social interaction.

Understanding Discord's Video Quests

Video Quests, initially introduced in 2024, were designed to promote game discovery through engaging ad experiences. What makes them unique is that they not only reward users for interacting with ads but also enhance their gaming experience. Unlike traditional ads, which can feel intrusive or irrelevant, Discord’s Video Quests promise a user-first approach, allowing people to choose to engage.

This duality helps brands achieve meaningful engagement with their target audiences. For instance, major franchises, like miHoYo with Genshin Impact and Max with the Dune: Prophecy TV series, have successfully launched campaigns that saw massive completion rates and user engagement, proving that rewarded advertising can yield substantial returns.

Why This Matters for Advertisers

With the introduction of Video Quests on mobile, advertisers gain access to a dynamic, cross-platform user base, enabling more expansive reach and engagement. Peter Sellis, Senior VP of Product at Discord, emphasizes that this evolution is aligned with the vision of creating an authentic, player-centric advertising experience, vital for engaging their already active and enthusiastic community.

The mobile-friendly format provides opportunities for brands in the mobile gaming sector and beyond. As the gaming landscape rapidly evolves, fueled by mobile technology, advertisers need to adapt their strategies to meet users where they already are—on their phones.

The Future of Mobile Advertising with Discord

Discord’s expansion into mobile reflects a growing trend in the advertising industry where user engagement and brand awareness are paramount. By creating experiences that resonate with users, Discord can revolutionize the advertising landscape. This move not only highlights the importance of mobile platforms but is also indicative of a larger shift towards integrated, user-friendly ad formats across digital spaces.

Embracing the Change: What This Means for Everyone

For small business owners and advertisers, this is a call to action to rethink their strategies. The success of Video Quests shows the potential of rewarded advertising and how emerging platforms can enhance their marketing efforts. As users demand better and more personalized advertising experiences, businesses must be ready to pivot and embrace innovative advertising solutions that not only capture attention but foster genuine connections with their audience.

Conclusion

This shift towards mobile advertising is no longer a 'nice-to-have'—it’s essential. As Discord continues to integrate advertising into its platform, brands will have new avenues to engage with users in exciting ways that feel organic rather than disruptive. The expansion of Video Quests to mobile is not just another option; it’s a strategic step that can reshape the future of advertising.

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12.09.2025

Mastering Customer Feedback Surveys: Key Strategies for Success

Update Unlocking the Power of Customer Feedback Surveys Customer feedback surveys are essential tools in today's competitive business landscape. They provide invaluable insights into customer satisfaction, preferences, and areas for improvement. With a well-structured approach, organizations can gather actionable data that translates into heightened customer loyalty and improved service offerings. Why Setting Clear Objectives is Key The foundation of any successful customer feedback survey lies in clear objectives. Defining specific goals ensures that every question contributes toward gathering meaningful insights relevant to your business needs. For instance, if you're witnessing a dip in customer retention, direct your survey to probe deeper into potential causes, such as service dissatisfaction or product quality issues. Moreover, consulting with employees who interact directly with customers can unearth significant insights on potential survey questions that resonate with your audience. Consistency is crucial; while foundational questions should remain stable for benchmarking purposes, flexibility to adapt additional questions based on evolving business necessities can enhance the depth of your insights. The Art of Conciseness in Survey Design Engagement is paramount. To maintain participant interest, craft surveys that are concise—ideally limited to 10-15 questions. This brevity not only enhances completion rates but also reduces respondent fatigue. Research indicates that questions should be framed in clear and straightforward language, reducing ambiguity and ensuring accuracy in responses. Additionally, consider limiting open-ended questions to one or two well-placed inquiries. Such a strategy can significantly boost the quality of feedback. Respondents are less likely to become overwhelmed, allowing them to provide thoughtful insights that can directly inform business strategies. Expanding Your Respondent Pool for Diverse Insights One of the most effective ways to enhance the robustness of your survey findings is to diversify your respondent pool. Engaging various demographics not only enriches the data collected but also mitigates survey fatigue. To achieve this, employ different channels for outreach—email campaigns, SMS notifications, and in-app prompts can help reach a broader audience. Rotating participants and limiting outreach frequency ensure fresh insights, making the data collection process feel less repetitive for returning customers. Building Trust Through Feedback and Follow-Up Once feedback is collected, the importance of follow-up cannot be overstated. Communicating back to respondents about the changes made based on their input fosters a culture of transparency and trust. Customers appreciate knowing that their suggestions are valued, and this recognition can lead to increased loyalty. Sharing insights from the survey not only empowers the customers but also enhances their perception of your brand. Leveraging Customer Feedback Beyond Surveys It’s essential to realize that customer feedback extends beyond structured surveys. Other forms of feedback—like reviews on social media, direct customer inquiries, and data collected from support tickets—can offer critical insights into customer sentiments. Holistic data collection strategies combine quantitative metrics with qualitative feedback, providing a comprehensive view of customer opinions that inform product development and operational enhancements. Final Thoughts: Make Feedback a Continuous Process Incorporating customer feedback into your business strategy should not be a one-off occasion; rather, it should be an ongoing process. Establishing a customer feedback loop where feedback is continually gathered, analyzed, and acted upon ensures that businesses remain relevant and responsive to customer needs. In the end, the message is clear: effectively leveraging customer feedback can transform not just products but entire customer experiences.

12.08.2025

5 Inspirational Videos Every Entrepreneur Must Watch to Succeed

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