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 Kozi Checks & Balances TaxTactics News 
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January 14.2025
2 Minutes Read

Master the Art of Acquiring Taken Domain Names with Expert Tips

Small Business Trends logo for domain acquisition strategies

Understand the Domain Acquisition Process

For many small businesses, the ideal domain name may already be taken, leading to challenges in establishing a unique online presence. Michael Gargiulo, CEO of VPN.com, offers insights on how to navigate this often complex process. Persistence and proper strategy are crucial to acquiring a registered domain.

Identify and Engage with Domain Owners

Your first step should be to identify the domain owner, which can be done using WHOIS lookup tools. Once you know who currently owns the domain, you can strategize your approach to make an impactful negotiation. Understanding their motivation—whether it’s financial gain or disinterest in keeping the domain—can shape your offer.

Craft a Compelling Offer

Communicating the value of the domain to your business in a clear and personalized manner is essential. Highlight how acquiring the domain will enhance your brand's online presence. Be prepared to negotiate and consider offering incentives that could sway the domain owner.

Alternative Strategies When Negotiation Fails

If direct negotiations don't work, Michael Gargiulo suggests alternative strategies such as domain backordering, participating in domain auctions, or engaging a domain broker. Backordering allows you to place a bid for a domain close to expiration, while auctions give you a competitive platform to acquire premium domains.

Protect Your Brand

In situations where the domain usage could damage your brand's image, legal actions might be necessary. Consulting with legal experts can provide a framework for resolving such disputes effectively. Though not a quick resolution, strategic and legal measures can help you secure your ideal domain.

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10.26.2025

Microsoft's CX Observe Tool: Transforming Customer Feedback into Actionable Insights for Small Businesses

Update Revolutionizing Customer Insights: Microsoft's New AI Tool In a time when customer feedback is both abundant and crucial, small businesses are constantly seeking innovative tools to help them scale effectively. Microsoft has unveiled the CX Observe Product Feedback Copilot, an advanced AI-driven platform that promises to transform how product teams harness customer insights. Leveraging the latest breakthroughs in artificial intelligence, this tool aims to streamline the feedback process and convert it into actionable insights. Tackling the Overload of Customer Feedback Product teams often find themselves inundated with customer feedback scattered across multiple platforms—surveys, support tickets, feature requests, and online forums. As Amir, a product leader at Microsoft, pointed out, “Every month, we receive hundreds of customer feedback scattered across various channels. My team spends countless hours just trying to figure out what really matters.” Recognizing the need for a more efficient approach, Microsoft developed this tool to synthesize feedback, enabling teams to focus on what truly drives improvement and innovation. The Power of AI: Making Sense of the Noise The CX Observe Product Feedback Copilot uses sophisticated AI techniques to categorize and prioritize feedback. Through the employment of the K-means algorithm, it groups similar pieces of feedback, making it easier for product leaders to identify overarching themes and significant customer pain points. This not only speeds up the analysis process but also allows for immediate action based on the most pressing customer concerns. Ady Mor-Biran, Director of The Garage IMEA at Microsoft, emphasized the importance of structured innovation in developing this tool. “Following the rigorous validation steps of The Garage Growth Framework, this project exemplified the right way to innovate,” he noted. The tool's ability to transform unstructured feedback into structured insights positions small businesses to pivot swiftly to meet customer needs, enhancing both product development and overall customer satisfaction. Empowering Small Businesses with Actionable Insights For small business owners, the implications of this new tool are substantial. The CX Observe Product Feedback Copilot enables them to allocate resources effectively by prioritizing pressing customer issues. As feedback becomes easier to digest, business leaders can justify investments with greater confidence and strategically map out their product roadmaps based on quantified customer insights. However, integrating cutting-edge technology comes with its challenges. Small businesses must invest time and resources into understanding and implementing this AI tool. Training staff to interpret the data generated is essential, as is ensuring that their current systems can support the integration of this new technology. Despite these hurdles, the positive feedback from Microsoft’s leaders hints at a transformative potential. The Bigger Picture: A Shift Towards Customer-Centric Innovation The CX Observe Product Feedback Copilot offers more than a traditional feedback tool; it symbolizes a broader movement within tech towards fostering customer-centric innovation. Microsoft envisions a future where technology bridges individual customer experiences with larger product narratives, encouraging businesses to be more responsive to feedback and evolving customer expectations. As the demand for improved customer satisfaction intensifies, tools like the CX Observe Product Feedback Copilot may give small businesses a competitive edge. By transforming raw feedback into meaningful insights, Microsoft is not just providing a product; they are facilitating a new way for businesses to listen to their customers and act decisively. Embracing Change in A Competitive Landscape As small business owners consider adopting this innovative tool, they might grapple with the necessity for change in how feedback is managed and utilized. However, relinquishing traditional methods for data management could pave the way for enhanced operational efficiency and deeper customer engagement. In an increasingly competitive landscape, embracing AI technologies like the CX Observe Product Feedback Copilot may not just be advantageous but essential. The capacity to quickly analyze and act on customer feedback can be a game-changer for small businesses striving to thrive and adapt to fast-evolving market demands.

10.25.2025

Square and Grubhub Integration: Boosting Restaurant Efficiency with Cash App Pay Flexibility

Update Transforming Restaurant Operations: Square and Grubhub's Game-Changer The partnership between Block, Inc., the parent company of Square, and Grubhub has captured the attention of the food service industry as it takes a significant step towards redefining how restaurants operate in a tech-driven marketplace. By integrating Square’s point-of-sale (POS) system with Grubhub, food establishments can now manage their orders more efficiently than ever before. A Unified Approach to Order Management At the heart of this integration lies a practical solution to a common pain point for restaurant owners: order management. By allowing cafes and eateries to handle all their orders through Square’s POS system, this partnership eliminates the clutter and complexity often caused by managing multiple devices or apps. As Howard Migdal, CEO of Grubhub, aptly puts it, they are "removing friction for restaurants so they can manage all their orders in one place." This consolidation not only leads to more streamlined kitchen workflows but also makes employee training significantly easier since staff can now focus on mastering a single system. Enhancing Customer Experience Through Payment Flexibility In tandem with operational efficiency, the addition of Cash App Pay as a payment option is likely to revolutionize the customer checkout experience. Diners can now enjoy increased flexibility in how they pay, potentially leading to higher sales, as many may respond positively to the special offers designed for Cash App users. Nick Molnar, Global Head of Sales and Marketing at Block, emphasizes this new ecommerce ecosystem aims to benefit all parties involved—restaurants can improve service quality while customers enjoy more ways to finalize their payments. Instant Payouts: Critical Cash Flow for Restaurants Access to Instant Payouts is another advantage stemming from this enhanced partnership, a feature that is especially critical for small businesses managing tight budgets. The capability for restaurant owners to receive payments quickly can significantly improve cash flow, allowing them to reinvest in their operations and maintain financial stability despite the often unpredictable nature of the food service industry. Challenges on the Horizon: Navigating New Technology While the integration of Square and Grubhub presents a host of benefits, small business owners must be mindful of the potential hurdles. Transitioning to a new system can require significant investments in time and resources for staff training, and there may be costs associated with integrating the new systems into existing workflows. Furthermore, restaurant owners should remain aware of transaction fees associated with payment processing, which could impact profit margins if not managed wisely. The Collective Move Towards a More Efficient Future Despite the challenges, the collaboration between Square and Grubhub heralds a promising shift within the food ordering ecosystem. With streamlined operations and innovative payment solutions, the partnership embodies a forward-thinking approach to tackling the unique challenges faced by small business owners in the food service sector today. This integration not only improves internal operations but also enhances the customer experience in an increasingly competitive market. As the restaurant industry evolves, stakeholders must capitalize on these advancements to not only survive but thrive, reinforcing the importance of adaptation in an ever-changing landscape. For small business owners, harnessing these tools could be the key to unlocking growth and ensuring sustainable success amidst rising customer expectations and technological advancements.

10.24.2025

Worrying Trends: 71% of Small Business Owners Fear Inflation Will Rise

Update Understanding the Alarm Over Rising Inflation Among Small Business Owners Inflation is becoming a pressing concern for small business owners across the United States. According to the latest SurveyMonkey Small Business Index, an overwhelming 71% of entrepreneurs fear that inflation will continue to rise. This marks a worrying trend as the previous quarter reported only 66% expressing the same sentiment. The increase in alarm around inflation signifies that many small businesses are feeling the financial pinch, impacting their operational strategies and future planning. Assessing Current Economic Challenges The data suggests that worries over rising prices have vastly eclipsed other challenges such as consumer demand and supply chain disruptions. In fact, 24% of small business owners now identify inflated prices as their top concern. This reflects an overarching sentiment within the small business community, wherein inflation is no longer a distant worry, but a reality threatening their profitability. Factors like tariffs, rising interest rates, and consumer behavior shifts further complicate this landscape, reflecting a tumultuous economic environment. Diverse Perspectives on Inflation The concern over inflation aligns with sentiments shared by small business owners in other surveys, such as those conducted by SCORE. Their reports reveal 30.5% of business owners express extreme worry about inflation, while 62.5% are generally concerned. The unifying thread is clear: the looming presence of inflation is real, with its effects felt across diverse sectors and business types. As pointed out by SCORE's reports, amidst these issues, other worries like cash flow and consumer acquisition also remain significant, indicating a challenging road ahead for small businesses. Adapting to Economic Pressure Strategies are paramount for small business owners during these uncertain times. Many are considering adjustments to their pricing structures, which could include increasing prices to combat rising operational costs. According to Chain Store Age, 25% of business owners are already planning to hike prices in response to economic pressures. Yet, this creates a balancing act—owners must weigh the potential loss of customers against the reality of higher costs. Innovative Solutions for Productivity and Cost Management To navigate these challenges, businesses may look towards innovative solutions. Implementing technology to streamline processes can help reduce expenses. For instance, transitioning to software that enhances inventory management could alleviate some of the pressures caused by supply chain disruptions. Furthermore, cultivating strong customer relationships through personalized marketing efforts can help maintain sales even in the face of inflation. The Road Ahead: Insights for Small Business Owners Looking forward, small businesses must adopt an agile mindset to thrive despite the economic pressures of rising inflation. As they recalibrate their operations, being well-informed is crucial. Engaging with resources such as the Small Business Index can provide ongoing insights that assist owners in understanding market dynamics and making informed decisions amidst the inflationary tide. Ultimately, survival in this economic environment hinges on the ability to adapt and innovate. Keeping an eye on inflation trends and consumer behavior is key to ensuring operational resilience and success in the small business sector.

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