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 Kozi Checks & Balances TaxTactics News 
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March 10.2025
2 Minutes Read

How Social-First, Tech-Driven Strategies Are Revolutionizing SMB Growth

Minimalist Small Business Trends graphic with blue circle.

The Rise of Social-First, Tech-Driven Small Businesses

A recent report from Constant Contact reveals a significant trend among new small and medium-sized businesses (SMBs) in the United States, the United Kingdom, Australia, and Canada. These businesses, operating for five years or less, are increasingly leveraging social media and technology to ensure growth amid economic challenges. Surveying 1,600 such businesses, the findings showcase the adaptability and digital fluency that define today’s entrepreneurs.

Social Media: The Dominant Marketing Tool

According to the report, 63% of new SMBs rely primarily on social media as their marketing channel. Platforms like Facebook, Instagram, and Twitter are not just venues for posts but have become crucial revenue drivers, with 73% of entrepreneurs indicating that a combination of paid and organic social media efforts constitutes their largest income source. This aligns with the findings in the Technology-Driven Marketing Strategy for SMBs, which highlights that digital marketing serves as a leveler, enabling smaller businesses to compete against larger corporations without the hefty price tag of traditional advertising.

The Shift Towards Diverse Marketing Strategies

While the emphasis is on social media, there is a notable desire among SMBs to diversify their marketing strategies. The report shows that 33% of them consider email marketing underutilized, and only 15% are tapping into the potential of SMS marketing. This reflects a broader understanding that a mixed approach can yield better results, as underscored in 6 Tech Strategies to Scale Your Business for Long-Term Success, which emphasizes the importance of varying marketing techniques for sustained growth.

AI: The Future of Business Operations

The integration of artificial intelligence (AI) is set to redefine how SMBs operate and market themselves. The Constant Contact report indicates that 72% of respondents plan to leverage AI in 2025 for tasks ranging from content creation to customer data analysis. AI isn’t just a futuristic tool; it’s already helping businesses understand customer behaviors and preferences, streamlining operations as per the recommendations from numerous tech-driven strategies.

Optimism Amid Challenges

Despite the technologies empowering these entrepreneurs, challenges persist. Nearly half (45%) of new SMB owners feel confident about growth in 2025, yet significant concerns linger regarding customer acquisition, rising costs, and changing consumer habits. This frankness mirrors insights from the broader business landscape, where optimism is met with a realistic appraisal of external pressures.

Conclusion: Braving the Future

Ultimately, the Constant Contact report illustrates that the spirit of entrepreneurship remains robust. With 95% of respondents stating they would choose small business ownership again, the combination of social media savviness and tech-driven strategies herald a promising era for small businesses. As they transform challenges into opportunities, they are not just adapting to survive but thriving through innovation and resilience.

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09.17.2025

Unlocking Success: Essential Types of Employee Training You Need

Update The Importance of Diverse Employee Training Programs Employee training encompasses a variety of essential programs that shape an organization's success. By investing in different types of training, businesses not only improve employee performance but also foster a culture of growth and resilience. Understanding these distinct training categories—ranging from onboarding to diversity training—offers valuable insights into building a dynamic workforce. Onboarding: Setting the Stage for Success Effective onboarding training is more than just an introduction to the workplace; it establishes the foundation for new employees to integrate seamlessly into the company culture. Spanning from just a few hours to several days, this training enhances retention and job satisfaction through interactive learning methods that accommodate different learning styles. Research shows that a comprehensive onboarding program can improve retention rates by 50%, dramatically impacting long-term success. Compliance Training: Ensuring Legal and Workplace Safety Although often viewed as a mere obligation, compliance training is critical for maintaining a safe and legally sound working environment. This training ensures that employees adhere to necessary laws and policies, particularly in regulated industries like healthcare and finance. By utilizing innovative methods such as microlearning, organizations can provide timely updates on safety regulations, thereby fostering a culture of accountability that contributes to increased employee engagement and retention. Technical Skills Training: Keeping Pace with Technology In today’s fast-evolving technology landscape, technical skills training is essential for arming employees with the necessary tools and software expertise. This training focuses on vital skills required for job performance and keeps employees abreast of industry advancements. By empowering employees with the knowledge they need to adapt to new technologies, organizations enhance productivity and efficiency, reducing the likelihood of errors. The Role of Leadership and Soft Skills Training Additionally, leadership and soft skills training are indispensable for nurturing critical thinking and interpersonal relationships. These programs develop essential abilities like decision-making and teamwork, fostering a more cohesive and productive workplace. The benefits of cultivating emotional intelligence within teams cannot be underestimated, as it significantly influences organizational culture. Diversity Training: Fostering Inclusion and Innovation Implementing diversity training resonates deeply in modern workplaces, promoting respect and understanding among diverse teams. Encouraging dialogue about inclusion enhances collaboration and drives innovation through varied perspectives. Companies that prioritize diversity training often see improved team dynamics and overall performance, reinforcing the business case for such initiatives. The Interconnection of Employee Training Types Understanding how these types of training interrelate is crucial for maximizing their effectiveness. Together, they create a comprehensive training framework that empowers employees and drives organizational success. For instance, an employee who starts with effective onboarding is more likely to benefit from subsequent compliance and technical skills training, leading to greater overall performance. Final Thoughts In conclusion, investing in diverse training programs not only equips employees with essential skills but also lays the groundwork for a resilient workforce. As organizations continue to navigate a fast-paced world, prioritizing various forms of employee training is key to ensuring success in cultivating talented teams. Recognizing the value of these programs can unlock the potential for growth within the workforce, ultimately driving your organization's mission forward.

09.17.2025

Exploring Online Sports Betting Taxes by State: Understanding Your Stakes

Update The Rising Landscape of Online Sports Betting Taxes The legalization of sports betting has surged almost miraculously since the Supreme Court decision in Murphy v. NCAA in 2018. With this ruling, states across the U.S. gained the power to establish their own legal sports betting markets. Now, nearly 40 states and Washington, D.C., have some form of sports betting, showcasing a drastic shift in public policy towards this popular pastime. Understanding Tax Structures Across States While consumers can place bets in many states, online sports betting is accessible only in 30 states and D.C., revealing significant disparities in how states approach taxing this activity. The tax rates for sportsbook operators differ wildly, ranging from a high of 51% in states like New York and New Hampshire to a mere 6.75% in states like Nevada and Iowa. This divergence raises questions about the long-term sustainability of sports betting markets. Gross Gaming Revenues vs. Handle Taxation Several states opt to tax sportsbooks based on gross gaming revenues (GGR), which estimates profitability before operational expenses are deducted. Others, like Tennessee, have introduced a more unique approach by taxing the gross handle—the total amount wagered—prior to any deductions. Illinois has also opted for an additional ad quantum fee per bet, further complicating the taxation landscape for bettors and operators alike. The Impact of Promotional Wagers Recently, it has become increasingly essential to understand how promotional wagers affect GGR and thereby influence tax bases. Policymakers are scrutinizing the tax implications of these promotional strategies on profits, indicating that regulations may evolve as the industry matures. Future Implications for Sports Betting As states continue to refine their tax structures, the balance between generating state revenue and fostering a healthy competitive marketplace will be pivotal. States like Oregon, which granted DraftKings a monopoly in exchange for a 51% tax on proceeds, serve as a model showcasing the potential for both lucrative tax revenues and restricted market access. The evolving landscape of sports betting taxes encapsulates both opportunity and complexity. Understanding these varying tax structures not only aids stakeholders in making informed decisions but also provides insight into the future of gambling legislation in the U.S.

09.16.2025

Elevate Your Career: Inspiring Examples of Upskilling Strategies

Update Unlocking Career Potential Through Upskilling In today’s ever-evolving job market, upskilling has become imperative for professionals aiming to advance their careers. As industries shift towards technology-driven solutions, organizations are recognizing the need for agile learning environments that foster employee growth. Companies like AlphaSights, Murex, ConnectWise, Supportworks, and Mastercard exemplify innovative approaches to upskilling, demonstrating how a focus on continuous learning can lead to significant productivity gains. Real-World Training Successes Case studies from leading companies show various methods for implementing useful training programs. For instance, AlphaSights has engaged 27% of its workforce in creating course content. This strategy enhances engagement and knowledge sharing, resulting in an impressive 95% course completion rate. By leveraging internal expertise, they promoted a culture of interactive learning rather than passive absorption, transforming traditional training into an engaging experience. Murex: Collaborative Learning at Its Core Murex has taken collaboration to the next level by integrating project management tools with its learning platform. Their approach includes weekly trainings led by over 400 internal experts, and the publication of more than 350 courses. This not only caters to diverse learning needs but also encourages continuous feedback among employees, fostering a supportive learning culture. Integrating Learning into Daily Routines ConnectWise offers another model for success with its innovative teaching methods. Their streamlined training approach minimizes disruption to daily workflows, empowering employees to learn in the flow of work. This method not only reduces course delivery time but also fits seamlessly into the schedules of busy professionals, making learning more accessible and relevant. Supportworks: A Focus on Leadership Skills With its ManagementU program, Supportworks emphasizes the importance of leadership training. By blending various learning techniques, this initiative helps enhance employee retention rates while offering clear pathways for career development. Such investment in leadership skills is crucial, considering that strong leadership is often a defining factor in organizational success. Mastercard’s Commitment to Continuous Learning Lastly, Mastercard’s upskilling platform boasts participation from 90% of its employees, showcasing a company-wide commitment to continuous development in an increasingly tech-centric world. Their initiatives not only elevate individual performance but also contribute significantly to overall organizational productivity. These insights underscore a critical message for career development: upskilling is not merely an option—it is essential. Embracing a culture of continuous learning allows individuals and organizations to stay competitive and innovative in their industries. As the demand for skilled workers rises, professionals are encouraged to seek out training opportunities within their organizations and advocate for resources that facilitate personal and professional growth. This proactive approach to developing new skills can lead to rewarding advancements in your career.

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