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February 01.2025

2 Minutes Read

Detroit Pistons and Comerica Bank Launch Initiative to Empower Local Entrepreneurs with SHOP313

Detroit Pistons Join Forces with Comerica Bank to Empower Local Entrepreneurs

The Detroit Pistons, in collaboration with Comerica Bank, have unveiled the exciting SHOP313 Pop-Up Shops initiative, aimed at bolstering Metro Detroit’s small business ecosystem. Kicking off on January 31, 2025, this program showcases 28 Michigan-based businesses over the course of the 2024-25 NBA season.

Highlighting Small Businesses at Every Game

As part of an ongoing commitment to support local entrepreneurs, seven small businesses will be spotlighted during each designated Pistons game, drawing thousands of potential customers. Six companies will have the chance to connect directly with fans in a designated area within Little Caesars Arena, while one business will enjoy suite access for exclusive networking opportunities. This exposure promises to create significant brand awareness and customer engagement for the participating enterprises.

Digital Marketing Boost for Emerging Businesses

Alongside the physical presence at games, participating businesses will receive valuable support through digital marketing. The Pistons’ robust online presence ensures that each featured business gains visibility, not only through in-arena advertisements but also through extensive promotions on social media platforms and the team’s website.

A Look at the Launching Businesses

Among the first wave of businesses to be featured are: Dynamic Roofing from Carleton, renowned for their expertise in asphalt roofing; Happy Deals LLC, a family-owned home goods store from Detroit; and SkinbarVII, a high-end facial spa dedicated to luxurious skincare. Each business brings unique services and products to the community, reflecting the vibrant diversity that makes Metro Detroit thrive.

Long-term Commitment to Community Growth

Meghan Storey, Comerica Bank’s Senior VP, emphasized the firm’s dedication to helping local businesses thrive. The partnership with the Pistons represents an innovative approach to increasing these businesses' visibility and overall viability within their communities, ultimately contributing to the economic growth of the region.

In an era where small businesses face unprecedented challenges, initiatives like SHOP313 pave the way for resilience and success, showcasing the power of community collaboration.

Industry Insights

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Detroit Pistons and Comerica Bank Launch Initiative to Empower Local Entrepreneurs with SHOP313

Detroit Pistons Join Forces with Comerica Bank to Empower Local Entrepreneurs

Highlighting Small Businesses at Every Game

Digital Marketing Boost for Emerging Businesses

A Look at the Launching Businesses

Long-term Commitment to Community Growth

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