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 Kozi Checks & Balances TaxTactics News 
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March 10.2025
2 Minutes Read

How Social-First, Tech-Driven Strategies Are Revolutionizing SMB Growth

Minimalist Small Business Trends graphic with blue circle.

The Rise of Social-First, Tech-Driven Small Businesses

A recent report from Constant Contact reveals a significant trend among new small and medium-sized businesses (SMBs) in the United States, the United Kingdom, Australia, and Canada. These businesses, operating for five years or less, are increasingly leveraging social media and technology to ensure growth amid economic challenges. Surveying 1,600 such businesses, the findings showcase the adaptability and digital fluency that define today’s entrepreneurs.

Social Media: The Dominant Marketing Tool

According to the report, 63% of new SMBs rely primarily on social media as their marketing channel. Platforms like Facebook, Instagram, and Twitter are not just venues for posts but have become crucial revenue drivers, with 73% of entrepreneurs indicating that a combination of paid and organic social media efforts constitutes their largest income source. This aligns with the findings in the Technology-Driven Marketing Strategy for SMBs, which highlights that digital marketing serves as a leveler, enabling smaller businesses to compete against larger corporations without the hefty price tag of traditional advertising.

The Shift Towards Diverse Marketing Strategies

While the emphasis is on social media, there is a notable desire among SMBs to diversify their marketing strategies. The report shows that 33% of them consider email marketing underutilized, and only 15% are tapping into the potential of SMS marketing. This reflects a broader understanding that a mixed approach can yield better results, as underscored in 6 Tech Strategies to Scale Your Business for Long-Term Success, which emphasizes the importance of varying marketing techniques for sustained growth.

AI: The Future of Business Operations

The integration of artificial intelligence (AI) is set to redefine how SMBs operate and market themselves. The Constant Contact report indicates that 72% of respondents plan to leverage AI in 2025 for tasks ranging from content creation to customer data analysis. AI isn’t just a futuristic tool; it’s already helping businesses understand customer behaviors and preferences, streamlining operations as per the recommendations from numerous tech-driven strategies.

Optimism Amid Challenges

Despite the technologies empowering these entrepreneurs, challenges persist. Nearly half (45%) of new SMB owners feel confident about growth in 2025, yet significant concerns linger regarding customer acquisition, rising costs, and changing consumer habits. This frankness mirrors insights from the broader business landscape, where optimism is met with a realistic appraisal of external pressures.

Conclusion: Braving the Future

Ultimately, the Constant Contact report illustrates that the spirit of entrepreneurship remains robust. With 95% of respondents stating they would choose small business ownership again, the combination of social media savviness and tech-driven strategies herald a promising era for small businesses. As they transform challenges into opportunities, they are not just adapting to survive but thriving through innovation and resilience.

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11.11.2025

Boost Profitability and AI Readiness with Cisco's 360 Partner Program

Update Cisco's Game-Changer: The 360 Partner Program In an era where technology is transforming the business landscape, Cisco has made headlines by unveiling its innovative 360 Partner Program. This initiative is designed to catalyze partner profitability and ensure businesses are ready to embrace Artificial Intelligence (AI). The program is particularly relevant as businesses increasingly seek to enhance operational efficiency through technology integration. Cisco’s move seems timely as companies are gearing up for unprecedented challenges and opportunities presented by AI capabilities. Understanding the Driving Forces Behind Cisco's Initiative The heart of the 360 Partner Program lies in its focus on profitability, mentorship, and AI readiness. Cisco articulates a clear commitment to empower its partners to thrive in a rapidly evolving digital landscape. As AI continues to reshape various industries, organizations aligned with Cisco stand to gain a strategic advantage, primarily through enhanced customer engagement and operational streamlining. AI Readiness: A Necessity, Not an Option Why is AI readiness so crucial? As businesses around the globe begin to recognize the transformative impact of AI in workflows and customer interactions, having the right partnerships becomes essential. Cisco's 360 Partner Program offers training and resources that will not only elevate the technical capabilities of their partners but also sculpt a culture of innovation that can respond quickly to market dynamics. Real-World Implications: Case Studies of Success Many companies have already begun to witness the benefits of partnering with Cisco. For example, a small tech firm in Kansas partnered with Cisco and utilized the resources from the 360 Partner Program. This firm saw a 30% increase in profit margins within six months, thanks to the support they Received in adopting AI tools to optimize their operations. Such success stories are becoming increasingly common, illustrating the concrete benefits of strategic partnerships amidst rising competitive pressures. Future Trends: What Lies Ahead As tech landscapes evolve, so do the demands on businesses to adapt swiftly. The 360 Partner Program positions participants not just to keep up, but to lead. Cisco's investments into AI and training initiatives signal a shift toward long-term collaborative relationships that prioritize innovation. This trend raises an important question for businesses—are you prepared to leverage available technology to not just survive, but thrive? Concluding Thoughts: Positioning for Success In conclusion, Cisco's 360 Partner Program is a beacon for companies looking to harness the power of AI and boost profitability. Organizations that invest in such partnerships can expect to emerge stronger and more adaptable in a technology-driven future. As the business climate becomes increasingly complex, technology partnerships will be paramount. Companies interested in maximizing operational capabilities must assess their potential to seize opportunities offered by collaborations like these.

11.10.2025

Discover How AI Monitoring Solutions Tackle Staffing Crisis in Elderly Care

Update Transforming Elderly Care: The Power of AI Monitoring Solutions The elderly care sector is facing unprecedented challenges, particularly with soaring staffing shortages. In Ontario, Canada, the demand for skilled nurses and personal support workers is projected to reach an alarming deficit of 58,600 by 2029. To combat this critical issue, innovative solutions like ElephasCare’s AI-powered monitoring platform are emerging, aiming to redefine how care is delivered in long-term facilities. How AI is Revolutionizing Care ElephasCare has tapped into cutting-edge artificial intelligence and edge computing to enhance the effectiveness and responsiveness of eldercare. Their technology utilizes radar-based sensors to discreetly monitor residents, enabling the early identification of potential health issues before they escalate. As Chris Lehman, President and COO, emphasizes, “In hospitals and eldercare facilities, early intervention is a proven way to improve outcomes.” Through this proactive monitoring, caregivers receive real-time alerts on even the most subtle health changes. Maximizing Staff Efficiency in a Stretched Environment Given the harsh realities of an understaffed healthcare environment, ElephasCare's system significantly empowers caregivers. By processing data at the edge, only critical alerts are sent to the cloud, thereby streamlining operations and preventing information overload. This strategic efficiency not only helps in handling the workload more effectively but also enhances patient outcomes, as evidence suggests a potential reduction in emergency room visits and hospitalizations by over 50%. Addressing Privacy Concerns Head-On One of the standout features of ElephasCare's technology is its commitment to resident privacy. Unlike traditional monitoring solutions that often involve invasive wearables or cameras, ElephasCare’s radar sensors respect personal space—enhancing elder comfort and aligning with compliance requirements. Such an approach reflects a necessary paradigm shift in how we think about surveillance in healthcare settings. Challenges in Implementing AI Solutions However, integrating advanced technologies comes with its own set of challenges. Small businesses in eldercare may grapple with the upfront costs and operational shifts required to adopt AI solutions. As Lehman notes, ongoing support and staff training is crucial for successful implementation, ensuring that staff can leverage these innovations to their full potential. The Future of Elderly Care: AI Expansion Looking ahead, ElephasCare plans to broaden its AI monitoring solutions, driven by the hybrid cloud strategy that optimizes both on-premise and cloud resources. This anticipated expansion is designed to benefit not only eldercare facilities but also a wide range of healthcare settings. With a proactive approach to monitoring residents, small business owners in eldercare can look forward to improved quality of care, operational efficiency, and better responses to staffing shortages. Embracing Change: The Call to Action As AI and edge computing technologies continue to proliferate, the eldercare sector stands at a pivotal juncture. The adoption of smart monitoring solutions can empower small businesses to efficiently navigate the day-to-day realities of caregiving while ensuring high quality of care. It’s time for eldercare establishments to embrace these innovative technologies and position themselves for a sustainable future.

11.09.2025

Lyft's New Features to Boost Driver Earnings: Impact on Small Businesses

Update Revolutionizing Earnings: Lyft’s New Driver Features Lyft has made a significant impact on the rideshare industry by introducing innovative features designed to empower drivers and enhance their earning potential. In a recent announcement, the company reported completing over 453.2 million rides in the first half of the year across nearly 1,000 cities globally, celebrating a prosperous period for drivers. With a strong focus on driver-centric improvements, Lyft is not only enhancing driver satisfaction but also catering to small business owners looking to optimize transportation logistics. Earn Sooner: A Game-Changing Feature A standout feature of the new updates is the "earn sooner while waiting" option. Drivers can now receive payment for wait times after just one minute, a significant shift from previous policies. This change means that an estimated one-third of rides will qualify for wait time pay, allowing drivers—especially those supplementing their income while managing small businesses—to maximize their hourly earnings. This initiative responds to a crucial need for drivers to be compensated for their time, making ridesharing not just a job but a viable income source. Flexible Bonus Structures for Enhanced Earnings The introduction of stackable bonuses, including Turbo and Flash Turbo bonuses, provides drivers with greater flexibility and earning potential. These bonuses allow drivers to plan their schedules more efficiently, making it easier to align rideshare work with other business commitments. By incorporating these incentives into their work routine, small business owners can effectively utilize rideshare services, ensuring that logistics align with business operations. The customization of ride challenges also enables drivers to set completion goals tailored to their available time and resources, showing how these features can further benefit entrepreneurs. Adapting to Challenges: Market Competition and Future Uncertainty While the new features present exciting opportunities, they also introduce challenges for small business owners aware of rideshare partnerships. Increased competition among drivers could lead to fluctuating availability and ride prices, necessitating that business owners adapt to these costs accordingly. Moreover, the rapid integration of autonomous vehicles into the rideshare ecosystem adds an element of unpredictability, signaling that riding patterns may change dramatically in the near future. As Lyft advances its technology, small business owners should remain proactive in anticipating these changes. The Importance of Safety in Rideshare Services In addition to earnings enhancements, Lyft is committed to driver safety. The introduction of a Safety Hub provides essential resources and features to help secure the safety of drivers while on the road. This focus on safety is equally important for business owners who use rideshare services for employee transportation or delivery logistics. By minimizing transport-related risks, companies can offer a safer environment for their employees, aligning with broader workplace safety standards. Utilizing Rewards: Benefits for Drivers and Small Businesses The holiday season presents a unique opportunity for drivers as Lyft has ramped up its rewards point systems, allowing drivers to convert points into gift cards and necessities. For small businesses, this marriage of benefits can be instrumental in enhancing customer service or offering perks to employees. Building a partnership with rideshare services can result in tangible rewards for both drivers and small business owners. What It Means for Small Businesses As Lyft continues to evolve its driver features, small business owners must engage with drivers to understand the implications these innovations have on their operational strategies. By staying abreast of changes in the rideshare landscape, entrepreneurs can reduce costs, optimize logistics, and leverage alternatives to enhance client services. In conclusion, Lyft's new features are part of a broader strategy to prioritize driver success, marking a shift towards a more empowered rideshare experience. As the partnership between drivers and small businesses strengthens through these advances, the future of transportation looks promising for everyone involved.

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