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October 10.2025
2 Minutes Read

Small Businesses Face Job Openings Despite Rising Hiring Intentions

Small Business Trends logo with blue globe icon.

The Ongoing Struggle for Small Businesses

Small business owners across the U.S. are currently grappling with a persistent challenge: job openings that remain unfulfilled. According to the latest NFIB Jobs Report, 32% of small business owners have reported unfilled positions since July 2020—reflecting ongoing labor market struggles despite rising hiring intentions among owners. Bill Dunkelberg, Chief Economist at the NFIB, emphasizes that this labor imbalance is significant, highlighting the economic uncertainty that businesses face.

Hiring Intentions: A Glimmer of Hope

Interestingly, while employers are struggling to fill positions, a net 16% plan to create new jobs in the coming months, a promising uptick since January. September saw a notable increase in hiring attempts—over half of small business owners reported hiring activities. This optimism indicates that while challenges exist, businesses are still looking to grow, a sentiment echoed across various industries.

Understanding the Labor Market Dynamics

The NFIB report outlined that 88% of those hiring encountered difficulties in finding qualified candidates. This statistic resonates with many business owners. For instance, Jim Jones, who owns a small security company in Georgia, highlighted the importance of reliability and attentiveness among potential employees—traits that are increasingly rare in today’s job market. Moreover, 28% of openings are for skilled positions, while only 13% are for unskilled labor, marking a clear divide in the market.

Compensation Trends Affecting Workforce Attraction

Competitive compensation is crucial in attracting talent. According to the report, a net 31% of business owners raised wages in September—a reflection of ongoing wage pressure in the labor market. However, projected future raises have slightly diminished, suggesting a challenging balance for businesses as they navigate both attraction and retention of talent.

Innovative Strategies Move Forward

To tackle the ongoing labor challenges, small business owners need to rethink their approach. Instead of sticking to traditional hiring pools, they can explore non-traditional routes, like hiring remote workers or tapping into underrepresented communities. Training current employees not only boosts morale but also helps fill specific skills gaps, offering a dual advantage of retention and upskilling.

Adapting to the Competitive Landscape

The hiring struggles are echoed by industry peers, such as in hospitality, where training has adapted to ensure that new hires possess the soft skills necessary for success. Rose Ann Garza of Kerbey Lane Cafe indicated that as the labor market has tightened, they have had to train employees in soft skills that are not typically covered before employment. This need illustrates a broader trend where businesses compete not only on pay but also on workplace culture and employee experience.

Final Thoughts: Preparation for Future Challenges

As small businesses prepare for a busy end-of-year season, it’s critical to remain agile in their hiring strategies. Keeping an eye on economic shifts and adapting hiring practices will be essential in thriving amidst these challenges. By prioritizing both compensation and a supportive workplace culture, small business owners can craft a competitive edge that attracts and retains quality talent.

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