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 Kozi Checks & Balances TaxTactics News 
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March 21.2025
3 Minutes Read

Unveiling the 2025 National Small Business Week Award Winners: A Tribute to Resilience

Small Business Trends logo on white background.

Celebrating Excellence: National Small Business Week Awards for 2025

The upcoming 2025 National Small Business Week from May 4-10 is set to shine a spotlight on the outstanding contributions of small businesses and resource partners across the United States. Announced by the U.S. Small Business Administration (SBA), this year's awards recognize not just achievements in government contracting and disaster recovery, but also highlight the innovative spirit that drives American entrepreneurs.

Honoring Resilience in Government Contracting

This year's awards include prestigious recognitions for excellence in federal contracting, demonstrating the critical role that small businesses play in government projects. The 8(a) Graduate of the Year award goes to Gina Hill, owner of G.M. Hill Engineering Inc. from Jacksonville, Fla. Hill’s company stands as a testament to how small businesses can thrive through government partnerships.

Alongside her, Karen Renee Paschal, President and CEO of Conco Inc. from Louisville, Ky., earned the title of Small Business Prime Contractor of the Year, while Antonio Martinez, President and CEO of Renaissance Global Services LLC, was recognized as the Small Business Subcontractor of the Year. These awards not only highlight exceptional businesses but also inspire others to tap into federal contracting opportunities.

Acknowledging Community Resilience Through Disaster Recovery

Small businesses often rise to the occasion in times of disaster. The SBA’s Phoenix Awards for Disaster Recovery demonstrate the incredible resilience these businesses offer communities in crisis. Luis and Amy Fuentes Ruiz of Island Catering LLC in Lahaina, Hawaii, were awarded the Small Business Award, recognizing their invaluable service post-disaster.

Moreover, notable mentions such as Mayor Jennifer Linam Hobbs from Wynne, Arkansas, and Senior Pastor John Grayson from Gospel Tabernacle Church in Selma, Alabama, were celebrated for their extraordinary community contributions. These acknowledgments not only underline the importance of small businesses in recovery efforts but also illustrate the interconnectedness of community support and economic resilience.

Empowering Through Resource Partnerships

Small business success is often bolstered by vital resources, and this year’s SBA Resource Partner Awards shed light on those making significant impacts. SCORE Greater Seattle was named Chapter of the Year, praised for its mentorship and support. The Small Business Development Center Excellence and Innovation Award went to Angelo State University’s SBDC, which provided exceptional guidance to entrepreneurial ventures in Texas.

Organizations like the Women’s Business Center of Utah and the Veterans Business Outreach Center at the University of Texas Arlington were also honored. They play critical roles in providing technical assistance and training, showing how collaboration can drive local economic growth.

Fostering Exporting and Investment Ventures

The awards embrace the spirit of innovation with the recognition of businesses making strides in exporting and investment. Louis Auletta and his team from Bauer Inc. received the coveted Exporter of the Year award, highlighting the importance of global markets for small enterprises. Similarly, GMB Capital Partners was named Small Business Investment Company of the Year, illustrating the necessity of supporting startups and established businesses in their growth journey.

Looking Ahead: National Small Business Week Events

As preparations ramp up for National Small Business Week, the SBA is hosting a virtual summit featuring renowned speakers and workshops. Participants can look forward to learning more about the initiatives and success stories that embody the entrepreneurial spirit across the nation. Local events will also be highlighted, encouraging community involvement and support. You can find more by searching the hashtag #SmallBusinessWeek.

In a time when small businesses are paramount to economic stability, celebrating their achievements through these awards fosters a sense of community and shared success. As Kelly Loeffler, SBA Administrator, stated, the goal remains steeped in empowering American job creators while driving economic recovery and growth. This National Small Business Week presents an opportunity to reflect on the importance of these enterprises and the contributions they make to our economy.

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11.09.2025

Unlocking a Winning Social Media Strategy: Key Steps for Success

Update Unlocking the Power of a Winning Social Media Strategy In today's digital age, a well-crafted social media strategy has transitioned from a luxury to a necessity for businesses. According to studies from both Forbes and Sprout Social, over 90% of consumers regularly engage with brands via social platforms, making it crucial for brands to not only be present but to excel in their strategy. This guide will break down key aspects into actionable steps that can enhance your social media impact. Define Your Long-Term Goals The first step in creating a successful social media strategy is to clearly define your long-term goals. Without a solid foundation, businesses risk wasting time and resources on tactics that don't support their overarching business objectives. Set goals that are not just about engagement numbers, but also about conversions and revenue growth, creating a roadmap that guides your content strategy across platforms. Know Your Audience Deeply Understanding your audience is essential. This means going beyond basic demographics and delving into what your audience cares about, their pain points, and how they communicate. Using tools such as TikTok Creator Search and AnswerThePublic can help unearth the topics that resonate most with your audience, allowing you to speak their language and form authentic connections. Select the Right Platforms Strategically Social media platforms serve different purposes and attract various types of audiences. Brands should avoid spreading themselves too thin across too many channels. Focus your efforts on 1-2 platforms that align best with your target audience. For example, use Instagram for visual storytelling to boost brand engagement, while leveraging LinkedIn to establish thought leadership in your industry. Build a Comprehensive Content Plan With a clear understanding of your goals and audience, it's time to create a content plan. This should include a mix of promotional and value-driven content to keep your audience engaged. A suggested approach is the 80/20 rule: 80% of your content should provide useful information, entertainment, or inspiration, while only 20% should focus on direct promotions. Track Performance and Engage Continuously Regularly tracking analytics is vital in refining your strategy. Key performance indicators such as engagement rates, follower growth, and conversion rates will show you what’s working and what needs adjustment. Engagement should be two-way; make sure to respond to comments and foster conversations for deeper relationships with your audience. Common Mistakes to Avoid As you embark on your social media journey, be aware of common pitfalls such as posting content without a strategy, failing to engage with your audience, or becoming overly promotional. Genuine interactions build community and trust—factors crucial for long-term success. Social media marketing is complex, yet incredibly rewarding. By establishing a thoughtful plan that prioritizes audience engagement, data-driven decisions, and continuous improvement, businesses can harness the captivating power of social media to grow their brands effectively. Ready to amplify your social strategy? Consider utilizing informative resources now, and start building connections that convert today.

11.08.2025

How Oracle's Dedicated Cloud Region Elevates Small Business Agility

Update Unlocking Cloud Potential: Oracle's New Dedicated Region In an era where agility and innovation are crucial for business survival, Oracle has taken a bold step forward. The tech giant has introduced its Oracle Cloud Infrastructure (OCI) Dedicated Region, aiming to empower businesses—particularly small enterprises—by providing them with a scalable and efficient cloud environment. This new offering meets the exploding demand for flexible, sovereign cloud solutions, streamlining the deployment of IT infrastructures and drastically reducing the overhead traditionally associated with such initiatives. Why Flexibility Matters in Cloud Services As organizations confront rapidly changing market conditions, the need for flexible cloud solutions has never been greater. The OCI Dedicated Region allows businesses to start with as few as three racks and scale seamlessly, accommodating growth without the necessity for extensive physical infrastructure. Scott Twaddle, Oracle's Senior VP of Product and Industries, underscored this point, noting that firms must now have the ability to run AI and cloud services according to their unique requirements. This flexibility not only enhances the operational capacity but also positions small businesses on a more level playing field with large corporations. A Closer Look at Key Features The OCI Dedicated Region boasts impressive features tailored for both security and economic efficiency: Modular Scalability: Start small and expand as your needs grow, making investment risks lower for emerging businesses. Integrated Security: With state-of-the-art security measures, businesses can conduct operations confidently, knowing their data is protected. Public Cloud Parity: Enjoy the same powerful cloud capabilities as larger organizations without sacrificing control or security. Oracle Management: By allowing Oracle to manage the infrastructure, small business owners can release their focus on technical complexities and concentrate on innovation. Embracing Change: The Benefits and Challenges Ahead Transitioning to a dedicated cloud service isn't without its hurdles. Small business owners must be prepared for the operational and strategic shifts that adopting new technology entails. This may involve understanding intricate cloud dynamics, retraining staff, or potentially hiring additional tech-savvy personnel. It's essential for businesses to ensure that their teams are equipped to leverage the benefits of OCI's offerings effectively. Fujitsu's Endorsement: A Beacon for Cloud Innovation Kazushi Koga from Fujitsu Limited has praised the ability of OCI to deliver a full range of cloud services within a minimized physical footprint. This means that companies can deploy applications and services swiftly to their customers, thus enhancing their agility and capability to innovate continuously. The partnership with Oracle indicates a broader recognition of the need for flexible cloud ecosystems, promising transformative impacts across industries. Your Next Steps in the Cloud Journey For small businesses eager to tap into cloud technology, the OCI Dedicated Region presents a tantalizing opportunity. The competitive pricing model and the extensive feature set mean that companies can optimize budgeting and better forecast spending on cloud resources. It's a game-changing solution that redefines how smaller firms can compete in a more digital-first economy. As organizations embark on their cloud journeys, they must remain vigilant of potential challenges. Investing in training and technological resources could make all the difference in maintaining a competitive edge. With Oracle's OCI Dedicated Region, small businesses can take a meaningful step towards enhancing their operational agility and unlocking new avenues for growth.

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Why Thanksgiving Messages Are Essential For Business Success

Update Thanksgiving Gratitude: A Time for Reflection in Business As Thanksgiving approaches, it's essential for businesses to take stock of the past year and express heartfelt appreciation for those who have supported their journey. From customers to employees, every individual plays a vital role in a company's success. Recognizing their contributions through thoughtful Thanksgiving messages not only strengthens relationships but also cultivates a culture of gratitude. Crafting the Perfect Thanksgiving Message Not sure where to start? Here are some engaging examples of Thanksgiving messages for different audiences: “Happy Thanksgiving from all of us at [Business Name]! We’re grateful for your support!” “This Thanksgiving, we’re thankful for our loyal customers! You make [Business Name] what it is!” “Wishing you a Thanksgiving filled with warmth, love, and delicious food from [Business Name]!” These messages can be sent via emails, social media, or even as text messages, ensuring your appreciation reaches those who matter most. The Impact of Gratitude on Business Embracing gratitude in business practices goes beyond just sending a quick note of thanks. Research shows that expressing gratitude can boost employee morale and enhance customer loyalty. Customers who feel appreciated are more likely to return, while happy employees contribute to a positive work environment. Here are five key benefits of incorporating gratitude into your business: Stronger Relationships: Regularly expressing thanks fosters deeper connections with customers and employees. Enhanced Company Culture: A culture of gratitude promotes employee engagement and job satisfaction. Positive Word-of-Mouth: Customers happy with their service will spread the word, enhancing your brand. Increased Resilience: During tough times, a gratitude-filled environment encourages support and unity. Improved Customer Experience: Customers who feel valued are more likely to continue their business with you. Personalization: The Key to Meaningful Messages For those businesses with smaller teams or closer client relationships, longer heartfelt messages can make a significant impact. Here’s how to do it effectively: “Happy Thanksgiving! We couldn’t have come this far without your support. May your table be filled with joy and laughter this season!” “Wishing you a season of abundance and warmth. Thank you for trusting us this year!” “Gratitude fills the air this Thanksgiving! Your efforts help us thrive, and for that, we are truly thankful!” Using these templates helps convey authenticity and warmth, reinforcing your business's connection with each stakeholder. Celebrate Together: Making Thanksgiving Wishes Shareable The power of a simple “Happy Thanksgiving” message should not be underestimated. Share these messages alongside heartfelt visuals, be it in a newsletter or as social media graphics. A visually appealing message can enhance engagement and make your sentiments stick in customers' minds. Here are a few ideas: “Grateful for YOU! Have a wonderful Thanksgiving!” “Thank you for supporting [Business Name]. Happy Thanksgiving!” These small gestures strengthen your business's ties with its community, creating a warm atmosphere this holiday season. Conclusion: Embracing Gratitude Year-Round This Thanksgiving, let's not only express our heartfelt thanks but also commit to integrating gratitude into our everyday practices. By doing so, we cultivate deeper relationships, inspire loyalty, and foster a positive culture that benefits everyone involved. Let this season of giving thanks be the beginning of an ongoing commitment to appreciation that lasts throughout the year.

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