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 Kozi Checks & Balances TaxTactics News 
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January 18.2025
2 Minutes Read

Surge in AI Adoption Among Small Businesses Shows Hope Amid Economic Woes

AI Adoption in Small Business Trends logo with blue circle.

Uncovering the Rise of AI in Small Business

The latest Verizon Business survey reveals an impressive trend: the adoption of artificial intelligence (AI) among small and midsize businesses (SMBs) in the United States has skyrocketed. With 39% of surveyed businesses utilizing AI in 2024—up from a mere 14% in 2023—it's clear that the potential of AI is being recognized and embraced. This transition is largely due to a growing familiarity with AI tools and their remarkable capacity to automate tedious tasks, allowing entrepreneurs to redirect their energy toward expanding their core operations.

Why Technology is Essential for Survival

Given today's economic landscape marked by inflation and uncertainty, it's no surprise that technology is seen as a lifeline for many businesses. The survey conducted by Morning Consult highlighted that 38% of small businesses have added digital components to their offerings over the past year. Likewise, 66% have seen fit to upgrade their internet bandwidth to satisfy increasing online operational demands. Technology investments are no longer an option; they are now fundamental to maintaining a competitive edge.

Social Media—The New Marketplace

As SMBs navigate this challenging environment, they are turning to social media to interact with customers and increase sales. A staggering 84% of respondents use Facebook for promotion, while platforms like Instagram and TikTok are also becoming indispensable. This pivot towards social media is not merely for trend-following; it reflects a strategic response to changing consumer behavior, especially as online presence becomes critical in reaching wider audiences.

A Bright Outlook Despite Challenges

Despite challenges like rising inflation and financial uncertainties—83% of respondents expressed concerns about inflation—optimism prevails among small business owners. More than half of the surveyed businesses believe their financial situations will improve in the coming months, showing that a proactive approach in leveraging technology is a key to resilience. In particular, brick-and-mortar businesses are refreshing their strategies, with many preparing for a strong holiday season.

Investing in the Future

To further support these efforts, Verizon Business is offering a free “tech check” during their Small Business Days, allowing entrepreneurs to assess their technology needs. The push is also reflected in Verizon's Small Business Digital Ready platform, providing essential digital skill training. This comprehensive approach aims not only to enhance immediate operational capabilities but to prepare small businesses for future growth and stability.

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10.29.2025

Level Up Your Content: Adobe and YouTube Unite to Transform Video Creation

Update Empowering Every Creator: Adobe and YouTube Join Forces In an exciting move for content creators, Adobe and YouTube have recently announced a partnership designed to enhance the content creation process for millions around the globe. This collaboration introduces a new feature, Create for YouTube Shorts, which integrates Adobe's advanced video editing capabilities directly within the popular platform of YouTube Shorts. Revealed at the renowned Adobe MAX conference, this partnership reflects both companies' commitment to empowering creators and shaping the future of video content. What This Partnership Means for Creators The new feature within the Adobe Premiere mobile app allows creators to harness powerful editing tools tailored specifically for short videos. This includes exclusive effects, transitions, and templates, aiming to elevate the quality of content produced by both small business owners and independent creators. As Ely Greenfield, Adobe’s CTO, stated, “We’re excited to partner with YouTube to give creators the power to produce, share, and grow on the world’s biggest stage.” Risk Factors and Challenges Ahead While the integration promises significant advantages, creators must also prepare for some challenges. Although Adobe’s video editing tools are designed to be user-friendly, newcomers may face a learning curve in mastering the comprehensive features available. Additionally, as trends in short-form video evolve rapidly, creators need to continually adapt their strategies to keep up with new styles and audience preferences. Embracing change in the dynamic landscape of video content creation is key. Creating with Innovation: AI Tools Boosting Creativity In conjunction with this partnership, Adobe has announced a suite of new AI tools aimed at assisting creators in their processes. The AI enhancements include functions like the Generate Soundtrack, which uses Adobe’s Firefly AI to create custom, royalty-free music. This shift toward AI in creative processes not only boosts efficiency but also fosters innovation, allowing creators to tell their stories more effectively. Beyond Editing: A Comprehensive Creative Ecosystem Moreover, Adobe’s commitment to bridging the gap between technology and creativity is evident through its recent innovations. The upcoming integration positions Premiere mobile as a comprehensive tool where creators can edit, create, and publish videos seamlessly. With the inclusion of ready-made templates and an entire suite of editing features, Adobe aims to simplify the process for those looking to engage their audience through polished content. Future Predictions: A New Era for Video Marketing As content creation continues to rise, this partnership exemplifies the innovative strategies that will define the future of video marketing. The collaboration not only highlights the importance of quality in video production but also emphasizes accessibility. Adobe and YouTube’s joint effort lowers barriers for entry, enabling even novice creators to produce content that is both engaging and professional. Diving into the Short-Form Revolution Creators are now in a position to leverage the unique advantages of short-form video content effectively. With attention spans diminishing and platforms like YouTube Shorts gaining traction, understanding how to create compelling stories in limited time frames is critical. By utilizing Adobe’s tools, creators can experiment and innovate, pushing boundaries while capturing audiences’ attention and loyalty. The partnership between Adobe and YouTube paves the way for a new generation of content creators, emphasizing that anyone with creative aspirations can now produce stunning videos, share them globally, and connect with their audiences like never before.

10.29.2025

Upcoming Supreme Court Decision: How Trump Tariffs Could Change Trade Power Forever

Update The Impending Supreme Court Ruling on Trump Tariffs Explained The upcoming Supreme Court decision regarding the tariffs imposed by former President Trump carries significant weight—transforming the landscape of American trade policy and clarifying the distribution of economic power among the branches of government. Set against the backdrop of the International Emergency Economic Powers Act (IEEPA), the case raises fundamental questions about executive authority and Congressional power that could shape U.S. trade law for years to come. Understanding the Tariffs and the Economic Stakes President Trump instituted emergency tariffs on goods imported from major trading partners including China, Mexico, and Canada—a move hailed by some as a strategy to protect American jobs and criticized by others for its immediate economic repercussions. According to current estimates, these tariffs contribute over $2.3 trillion in projected tax revenue over the next decade while simultaneously imposing an average annual tax increase of $1,600 on American households, burdening them with significant costs. Legal observers note that this marks both the largest peacetime tax increase in U.S. history and represents a potential economic downturn of 0.5%, alongside the loss of approximately 489,000 jobs. The tariffs exemplify a shift in U.S. trade law that could challenge centuries-old doctrines regarding taxation, representing more than just a fiscal policy adjustment. As highlighted by Stanford Law Professor Michael McConnell, the separation of powers, foundational to the Constitution, hinges on the outcome of this case, a sentiment echoed across the legal community. Legal Challenges and Small Business Backlash Various stakeholders, from small businesses to state governments, have aggressively challenged Trump’s executive tariffs in court. These groups argue that the expansive application of IEEPA for tariff implementation violates constitutional principles. Specifically, small business plaintiffs like Learning Resources and hand2mind assert that the tariffs unnecessarily inflate costs and threaten to decimate their operations. The legal contention rests on whether IEEPA confers broad executive powers to levy taxes on imports—a question of critical importance. Courts have previously interpreted IEEPA as a mechanism for addressing immediate national security concerns rather than as a tool for imposing economic taxation. As suggested by legal experts, historical precedent demonstrates that Congress has traditionally retained tariff-levying powers, thus reinforcing the argument for limiting presidential overreach. The Major Questions Doctrine: A Critical Evaluation At the heart of the current challenge is the “major questions doctrine,” a legal principle asserting that Congress must provide explicit authorization for significant policies affecting public welfare. The Trump administration’s reliance on IEEPA has raised alarm about executive overreach, with critics insisting that such sweeping powers should not be granted without clear guidelines established by Congress. Furthermore, as the impending Supreme Court ruling approaches, it remains vital for all American citizens, particularly taxpayers and small business owners, to stay cognizant of how legislative actions can directly affect their livelihoods. Should the high court side with the challengers, the outcome could significantly alter the way tariffs are imposed, reinstating Congress’s pivotal role in tax legislation. Conclusion: The Potential for Lasting Change As the Supreme Court prepares to hear arguments regarding these tariffs, the implications of their ruling will likely reverberate through American economic and legal landscapes for years to come. Citizens should prepare for the potential transformation of trade policies and the restoration of checks and balances that have historically shaped the American economy.

10.28.2025

Unlocking Customer Loyalty: Twilio's New Data Tools for Small Businesses

Update Twilio's New Data Management Tools: Transforming Customer EngagementIn an era driven by real-time data, Twilio has unveiled advanced features aimed at enhancing customer data management specifically for small businesses. With data integrity at the forefront, these new offerings are essential for maintaining competitive customer experiences in a rapidly evolving landscape.The updates include Granular Observability, a centralized Alerting Hub, expanded APIs, and Auto-Instrumentation—all designed to improve how data teams interact with and manage information. As Inbal Shani, Chief Product Officer at Twilio, noted, "high-impact customer engagement starts with data that is real-time, contextual, and trusted." This statement encapsulates the essence of the new tools, which are meant to ensure businesses can maintain operational agility regardless of market fluctuations.Empowerment Through Enhanced Visibility and ControlThe Granular Observability feature takes center stage, allowing businesses to trace issues within their data flow down to the minute details. For instance, Failed Delivery Logs can provide critical insights, enabling teams to resolve issues quickly and maintain customer trust. Similarly, the centralized Alerting Hub consolidates notifications so that companies can set tailored alerts for metrics that matter most to them. This flexibility is vital for small businesses that often operate with limited resources and need to maximize their efficiency.Leverage Automation for Streamlined OperationsFurthermore, the expanded APIs offer the ability to automate data tasks without needing extensive coding expertise. With the Auto-Instrumentation feature, even non-technical staff can effortlessly implement data collection processes, transforming what used to take weeks into just minutes. This democratization of data management enables wider participation from team members and ensures businesses are fully leveraging their data assets.Future-Proofing Small Business Engagement StrategiesWhile the benefits of Twilio's new suite of tools are clear, challenges such as initial adaptation and training remain. Small business owners must prepare their teams to effectively utilize these systems to avoid potential pitfalls—like complacency around alerts that could impact customer interactions. However, adopting these tools represents a significant step toward enhanced customer loyalty and engagement. As Keith Kirkpatrick, Research Director at Futurum, pointed out, these updates set a new standard for trusted customer engagement, which is essential for small businesses aiming to thrive in today's marketplace.To stay competitive, businesses need to not only implement these technologies but also constantly refine their approach to customer engagement. As the Twilio 2025 Customer Data Platform Report indicates, integrating data systems leads to more personalized customer interactions and improved market positioning. Companies that build robust data strategies are positioned to unlock greater value from their customer interactions.Emphasizing the Importance of Data IntegrityUltimately, as the landscape of customer engagement continues to evolve, small businesses that embrace real-time data tools will enjoy significant advantages. Transitioning to a more data-integrated system will not only enhance performance but will also align businesses with evolving customer expectations. The clear takeaway is that effective data management and observability can translate into meaningful and lasting customer relationships.

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